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Availability: Unlimited
Arthur Godfrey Time DVD TV 1948 TELEVISION FAST NEW
This footage is very rare considering most of the footage was lost from this era. Also includes the MCQUIRE SISTERS on the show
In 1948, Arthur Godfrey Time began to be simultaneously broadcast on radio and television. The radio version ran three hours; the TV version an hour, later expanded to an hour and a half. Godfrey's skills as a commercial pitchman brought him a number of loyal sponsors, including Lipton Tea, Frigidaire, Pillsbury cake mixes and Chesterfield cigarettes. He found that one way to enhance his pitches was to extemporize his commercials, poking fun at the sponsors (while never disrespecting the products themselves), the sponsors' company executives, and advertising agency types who wrote the scripted commercials that he regularly ignored. (If he read them at all, he ridiculed them.) To the surprise of the advertising agencies and sponsors, Godfrey's kidding of the commercials and products frequently enhanced the sales of those products. His popularity and ability to sell brought a windfall to CBS, accounting for a significant percentage of their corporate profits
Shipping: $8.99
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